7-Step Guide To Employee Advocacy

Executive Summary:

  • Turn your employees into social influencers
  • Increase pipeline sales overnight
  • Securing buy-in across your organization (including the CEO)
  • Recruiting top talent with your top talent


Your employees are the first point of contact for potentially interested vendors and are considered a more trusted source than the company they work for. Their referral can result in more qualified candidates and is widely hailed to have the most significant conversion and longest retention rates.

To effectively coordinate your advocate team branding your business - you must tackle how to recruit advocates. It can include how to develop a lead-generating content strategy, what platforms are best suited for specific content, and lastly, how do you measure the results of these efforts into a positive ROI.

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